The Associated Press has debunked a rumor that Bud Light produced a billboard bearing the message “lol CRYBABIES” in response to anti-trans boycotts. The doctored image circulated on Twitter this week after anti-trans conservative figureheads called for a boycott of the beer company for partnering with transgender social media influencer Dylan Mulvaney. The company’s only response to the message remains a lackluster statement from CEO Brendan Whitworth last week. “We never intended to be a part of a discussion that divides people,” Whitworth wrote. “We are in the business of bringing people together over a beer.”
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