Tech

AT&T’s New “Sponsored Data” Scheme is a Tremendous Loss for All of Us

DROPPED CALL

AT&T announced a new “sponsored data” scheme that lets content creators buy their way around the company’s data caps. It’s bad news for everyone—but AT&T.

articles/2014/01/07/at-t-s-new-sponsored-data-scheme-is-a-tremendous-loss-for-all-of-us/140107-att-weinberg-tease_crh3qz
Matt Rourke/AP

Yesterday AT&T announced a new “sponsored data” scheme, offering content creators a way to buy their way around the data caps that AT&T imposes on its subscribers.

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