Beth Comstock is senior vice president and chief marketing officer at GE.


Everybody expects their colleagues to be constantly connected. Beth Comstock, who runs marketing for one of the world’s biggest corporations—General Electric—says unplugging is vital to managing effectively.

The results of GE's ambitious Innovation Barometer are in. Now, senior VP and chief marketing officer Beth Comstock breaks down the results—polled from 1,000 business leaders in a dozen countries—revealing the three main ways the rules of innovation are changing around the globe.