William Coles was the New York correspondent and political correspondent of the London Sun. His novel Lord Lucan: My Story was published by Legend Press, U.K., in 2009, and sets out to give Lord Lucan’s version of the murder as well as what subsequently happened to the earl.

The tycoon’s new paper, The Sun on Sunday, promised a juicy exclusive on Lord Lucan, a notorious British fugitive. But the hype died as readers opened the first edition.