Their sleek, powerful electric cars are a taste of the future, but the company struggles when it comes to actually building them.
Edward Niedermeyer is the editor of DailyKanban.com and an independent auto industry analyst. He has written for the New York Times, Wall Street Journal, Reuters, and BloombergView.
When Renault looked to take over the country—and build a car for half the price of its cheapest vehicle—it turned to jugaad, the Indian philosophy of low-tech hacking.
Elon Musk’s company has failed to live up to expectations before and it’s never tried to manufacture at this volume. EV hype has led even established giants like Nissan astray.
It won’t hit the road for two years, it won’t be as cheap as promised, and it will be plagued with problems.
The Volkswagen scandal shows that regulators leave automakers to police themselves. Governments are left trying to catch companies who cross the line between ‘gaming’ and ‘cheating.’