Eric Boehlert is Senior Fellow for Media Matters for America and a former writer for Salon and Rolling Stone. He is author of Bloggers on the Bus: How the Internet Changed Politics and the Press as well as Lapdogs: How the Press Rolled Over for Bush.

Republicans are rethinking their strategy at the RNC this week. In an excerpt from his new book, Eric Boehlert examines how they can seize Internet dominance—and possibly the next election.