Frank Moss is a serial entrepreneur, cofounder of Bluefin Labs, and Professor of the Practice and head of the New Media Medicine research group at MIT Media Lab. Director of the MIT Media Lab until earlier this year, he is the author of The Sorcerers and Their Apprentices: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives (Crown Business). For more information, visit and follow him on Facebook and Twitter.