John Paul MacDuffie

John Paul MacDuffie is Associate Professor of Management at the Wharton School, University of Pennsylvania and co-director of the International Motor Vehicle Program.

Can Price Hikes Save GM?

General Motors problem isn’t costs—it’s the low price it has to charge for its products. Here’s a prescription for how GM can sell more cars, for more money, and turn a profit for taxpayers.

Susan Helper, John Paul MacDuffie | Published Jun 07, 2009