Honest Campaign
The White House says the troubled HealthCare.gov has been fixed—but what about the marketing campaign that’s causing the Obamacare death spiral? First you have to motivate millennials.
Judith Grey is an advertising creative director who lives in New York.
YouCampaign
Senator John Kerry’s daughter Alexandra and the campaign for voter-generated political ads. By Judith Grey.
MISSED CHANCE
She missed an opportunity to humanize her husband by talking about her struggle with MS.
Forward is a foolish slogan at a moment when Americans are looking with nostalgia to the “Mad Men” past, writes Judith Grey.
Ladies’ Man
The GOP’s telling women they should feel guilty about voting Obama in ’08. By Judith Grey.
In just two days, 'Julia' has already been liked over 37,000 times on Facebook, writes Judith Grey.
Got Health Care?
Democrats are presented with an almost impossible problem: how to make the law palatable. By Judith Grey.
The White House has released a short documentary that looks back at the Obama presidency. Eli Attie, former 'West Wing' writer and producer, evaluates it.
Down and Dirty
Advertising in the Michigan GOP primary is vicious but not especially effective, Judith Grey writes.