Director Julia Willoughby Nason writes about what her new Amazon docuseries “LuLaRich,” about the LuLaRoe MLM scheme, says about America.
Born and raised in New York City, Julia Willoughby Nason founded The Cinemart in 2011 with Jenner Furst. Nason has elevated her own woman-lead company from the ground up and worked with Furst to grow The Cinemart into a premium entertainment studio.
Nason executive produced the award-winning documentary Welcome to Leith, an unflinching look at racial extremism in America's heartland that earned her an Emmy nomination. She went on to co-create and executive produce Time: The Kalief Browder Story, and then direct and executive produce Rest in Power: The Trayvon Martin Story, for Shawn “Jay Z” Carter and Paramount TV. Nason won a Peabody Award for The Cinemart and garnered multiple Emmy nominations for these two-groundbreaking docuseries. Nason directed and executive produced Fyre Fraud, the true-con for Hulu that became one of the biggest documentaries of the year, gaining her and Furst a Primetime Emmy nomination for writing. Nason then directed and executive produced The Pharmacist with Furst for Netflix, a critically-acclaimed docuseries about the opioid epidemic. Her new premium docuseries LuLaRich, for Amazon Prime Video, is a true-comedy that unpacks a controversial multi-level marketing company.
Nason is in development on several other unscripted and scripted projects that continue to explore the zeitgeist in a stranger-than-fiction world.