Excerpt
Hitler understood that people could not be beaten and bullied into the Nazi fold. They had to be persuaded. The Nazi mix of truth, lies, and sentimentality has become a paradigm.
Nicholas O‘Shaughnessy (PhD) is Professor of Communication at Queen Mary, University of London. He studied at Cambridge, Oxford and Columbia universities and among his many publications are The Marketing Power Of Emotion (OUP) and The Phenomenon of Political Marketing (Macmillan).