Richard B. McKenzie

Richard B. McKenzie is the author of HEAVY! The Surprising Reasons America Is the Land of the Free—And the Home of the Fat and Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles. He is also professor emeritus in the Merage School of Business at the University of California, Irvine.

articles/2012/06/02/banning-the-big-gulp-and-taxing-sodas-are-lousy-solutions-to-the-obesity-problem/soda-ban-mckenzie_ow2dla

The Wrong Cure

Why a Big Gulp Ban Won’t Work

<p>Mayor Bloomberg’s soda ban and taxes on soft drinks are ineffective policy snares and represent a monumental threat to Americans’ treasured freedom to eat and drink what they—not government bureaucrats and politicians—want, writes Richard B. McKenzie. <a href="http://www.thedailybeast.com/articles/2012/06/02/michael-tomasky-mayor-bloomberg-is-right-to-declare-a-war-on-sugar.html" target="_blank">Plus, Michael Tomasky disagrees—why the mayor is right.</a><br> </p>

Richard B. McKenzie

articles/2011/12/31/an-economist-s-guide-to-dieting-and-burning-calories/economist-diet-mckenzie_da3led

Economist's Dieting Guide

How to burn off all those holiday calories? Economist Richard B. McKenzie recommends 10 counterintuitive ideas.

Richard B. McKenzie

articles/2011/11/23/america-s-obesity-problem-is-due-to-our-economic-freedom/why-fat-america-mckensie_e24aev

Free to Be Fat

Americans are fatter than ever, but Prof. Richard McKenzie says it’s our economic and political freedoms that have led us here.

Richard B. McKenzie