Rob Shepardson is one of the founding partners of SS+K, a non-traditional marketing firm in New York City. SS+K was the Obama campaign's youth marketing agency. Rob has spent over 20 years working in the world of public affairs and marketing. In addition to the Obama campaign, Rob has lead SS+K's work for clients such as the Bill & Melinda Gates Foundation, the Lance Armstrong Foundation, Anheuser-Busch, and ENOUGH!

All right, so you threw the bums out. Now what? Mark McKinnon, former strategist for Bush and McCain, and Rob Shepardson, who did youth marketing for Obama, present some new rules for the new generation of political activists, so that you can avoid the mistakes your parents made. First up: Be honest. Be open. And no angry mobs, OK?