In honor of International Women’s Day, we’ve rounded up a few brands you should be paying attention to. These nine brands all have female or female-identifying founders, so you can shop and support women at the same time. Read more Week of the Woman content here.
Ellie Dinh, Girlfriend
These leggings, bras, and bodysuits are the answer to boring, mass-market (and possibly see-through) athleticwear. Ellie Dinh’s consumer-first mindset has led Girlfriend to become a powerhouse of basics, with extended sizing for everybody (and every body) and recycled fabrics that give back.
Michelle Cordeiro Grant, Lively
Where there are bras, there is discomfort. But Michelle Cordeiro Grant and her brand Lively are out to change that connotation. Lively bras are all about comfort and style (you can do both, you guys!) with bras and bralettes for people with chest sizes from 32A up to 40DD, with extended sizes on the way.
Lori Coulter and Reshma Chattaram Chamberlin, Summersalt
What started as quality swimwear without the headache, has exploded into a full fashion line with Lori Coulter and Reshma Chattaram Chamberlin at the helm. Summersalt tackles swim and travel pieces with an expert level of attention to detail, from a perfectly placed mesh panel to wrinkle-proof pants.
Fran Dunaway and Naomi Gonzalez, TomboyX
A cultural shift in gendered fashion isn’t just for high-end designers on runways. TomboyX, Fran Dunaway, and Naomi Gonzalez make comfortable, wearable underwear for any and all sizes and genders, and they’re eco-friendly, to boot.
Emily Sugihara, Baggu
If there was ever a ubiquitous reusable bag, the Standard Baggu is it. Emily Sugihara gave the humble tote bag new life with an easy-to-carry design, bright colors and patterns, and collaborations with everyone from Pendleton and Lululemon to West Elm and J.Crew.
Polina Veksler and Alex Waldman, Universal Standard
In the world of fashion that tends to forget about people who aren’t straight sizes, Universal Standard is a massive leap forward in the right direction. With sizes from 00 up to 40, everyone should appreciate the journey that Polina Veksler and Alex Waldman take fashion — not just women’s fashion — on.
Stephanie Korey and Jennifer Rubio, Away
When it comes to dominating a field, Away luggage has blown all competition out of the water. Stephanie Korey and Jennifer Rubio’s amazing, innovative DTC brand catapulted the idea of going direct-to-consumer as a viable and fruitful business option into the mainstream and brought their durable and smart luggage with them.
Ammara Yaqub, Ammara
There are dress shirts and then there are dress shirts. After getting her MBA from Harvard, Ammara Yaqub spent years perfecting her mold-breaking designs and changing what we think of when we think about business casual. Each Ammara piece is created with architectural lines and bold silhouettes and is a statement on its own.
Karla Gallardo and Shilpa Shah, Cuyana
Karla Gallardo and Shilpa Shah founded Cuyana (“to love” in Quechua) to bring simple but foundational designs to the masses. Each collection is hand-crafted by artisans around the world and brings a whole new dimension to what “essential” really means.
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