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Every witch I know—myself included—loves the act of adornment. Whether it’s a dress that makes me feel more confident or a bold red lip that screams “don’t mess with me,” I’m a firm believer that getting dressed is its own kind of ritual. Jewelry, especially, is a significant part of my whole practice. Most of the rings and necklaces I wear aren’t just cute, decorative accessories—they’re talismans. The rings I put on every morning carry intention. So when a brand actually understands that, it’s a big deal.
Awe Inspired has built an entire universe of empowering jewelry anchored by feminine deities and figures, and it’s resonated among famous faces like Taylor Swift, Sarah Michelle Gellar, Cardi B, Selena Gomez, and Madonna. When I heard the brand had collaborated with the new film Forbidden Fruits for the new Awe x Forbidden Fruits collection, I screamed a joyous witch’s cackle.
If you haven’t seen the movie yet, here’s what you need to know: It follows four young women who work at a high-end mall boutique called Free Eden during the day. Once their shift ends, they perform hexes on those who wronged them. You can already guess that the girls are fashionable, but the jewelry they wear is particularly meaningful.
When I spoke with costume designer Sarah Millman, she made it clear that every piece of jewelry in this film is doing serious narrative work. As it turns out, director Meredith Alloway was already wearing Awe Inspired’s Lilith pieces during pre-production, and Lili Reinhart and Alexandra Shipp were already fans. Tell me that’s not fate.
The collection includes spiked heart lockets, tooth-shaped pendants, a “Blood Ritual Vial,” and more witchy rings, necklaces, pendants, and earrings that will make you want to join a coven, STAT. Keep reading to see some of the most enchanting pieces from the collab.
