Half Full

Behind the Counter of Friendly’s

Two Scoops

The saga of the 82-year-old Northeast ice cream chain and its attempt to stay relevant.

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Courtesy Friendly’s

If you grew up in the Northeast in the seventies and early eighties, as I did, then, chances are, you know Friendly’s.

In Webster, the small Massachusetts town where I spent much of my childhood, our local branch of the restaurant chain, with its candy-cane-colored signage, written in perfect cursive, rose...

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