World

Belgium Customs Destroy 2000 Cans of Miller High Life Over ‘Champagne’ Label

CHAMPAGNE PROBLEMS

Officials argue “champagne” should only be used to describe bottles of sparkling wine made using a traditional method in Champagne, France.

Miller High Life beer cans sit in a machine awaiting destruction.
The Comité Champagne

Belgian customs agents destroyed over 2,000 cans of Miller High Life beer this week, citing an objection to their slogan, “The Champagne of Beer.” The Comité Champagne, a trade association within the champagne industry, requested the cans be destroyed. The association argues the label should only be used to describe bottles of sparkling wine made using a traditional method in Champagne, France.

Read it at CNN

Got a tip? Send it to The Daily Beast here.