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Amazon has officially kicked off its annual Prime Big Deal Days event (aka fall Prime Day), and the deals are some of the best we’ve seen all year long. Amazon Prime Big Deal Days runs from Tuesday, Oct. 7, through Wednesday, Oct. 8, with thousands of Black Friday-level markdowns—including plenty of beauty deals on masstige, drugstore, and premium brands.
Many of the featured beauty brands on sale (NuFace, iS Clinical, Too Faced, Estee Lauder, and many others) right now rarely get marked down, so this is the perfect opportunity to stock up on some of your pricier holy grail products or treat yourself to a new splurge without the dreaded buyer’s remorse from paying full price. Of course, the pre-Black-Friday deal event is also the perfect opportunity to get a jumpstart on holiday gift shopping before the post-Thanksgiving frenzy officially begins.
Scroll down to see a few discounted beauty items our editors are adding to their carts during this Prime Day 2.0 event.
Dr. Diamond’s Metacine InstaFacial Plasma Bioactive Growth Factor Serum
Down From $200
Yes, the rumors are true: lauded plastic surgeon Dr. Jason Diamond’s clinical-grade skincare line, Metacine, is now available on Amazon. The best part? It’s on sale for Prime Big Deal Days. I’ve never seen Metacine go on sale, so if you’ve been dying to find out what all of the hype is about (and yes, it’s worth every single penny, I promise), now is the time to invest in your skin while its two hero products (InstaFacial Plasma and nstaFacial Emulsion Retinopro Growth Factor Night Cream) are a generous 20 percent off.
Too Faced Born This Way Super Coverage Multi-Use Concealer
Too Faced’s bestselling multifunctional concealer is one of my favorite complexion formulas of all time (as is the Born This Way Foundatioon). The sculpting concealer delivers buildable medium to full coverage without feeling heavy, creasy, or settling into fine lines and gives a velvety-matte finish that’s infinitely photo-ready. Grab one (or two) while it’s 30 percent off.
Estée Lauder Advanced Night Repair Face Serum
There’s a reason why this legendary anti-aging serum has been a cult-favorite for decades—it actually works—and does so without destroying your skin barrier. I rarely see this tried-and-true formula marked down, but right now, you can score a bottle for under $60.
SkinMedica TNS Advanced+ Serum
Down From $295
Made by the company behind Botox Cosmetic (Allergan), SkinMedica’s clinical-forward skincare range is my go-to for results-driven formulas. Its TNS Advanced Serum has been my holy grail for over five years, and it rarely gets marked down under $250. The concentrated serum harnesses a next-generation growth factor blend that effectively combats sagging skin and fine lines without irritation or skin barrier damage.
iS Clinical Active Serum
This multipurpose facial serum is an aesthetician favorite thanks to its ability to address acne, discoloration, fine lines, and virtually any skin concern one may have. The “results-oriented” serum is powered by a potent cocktail of, you guessed it, active ingredients, including vitamin A, salicylic acid, and aloe, to counteract irritation. This clinical brand doesn’t go on sale often, so stock up while it’s 20 percent off.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
Down from $36
I have been a loyal fan of Grande Cosmetics' brow and lash-enhancing serums since I first tried them a few years ago. This lash serum works—and fast—without causing me irritation.
Paula's Choice SKIN Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
Down From $35
I was introduced to Paula’s Choice by a dermatologist who recommended this BHA Exfoliant for my congested pores and budding crow’s feet almost five years ago now, and it’s still a staple I use nearly every single day. While the dark spot-earing elixir is reasonably priced in my book, I’ll be stockpiling while it’s 20 percent off.
Kerastase Premiere Anti-Breakage Mask
Down From $68
Whether from bleach abuse or years of heat tool use, if your hair could use a little extra TLC, this spendy mask is where it’s at. Yes, it’s a splurge, but right now, you can grab a jar of this miracle cream for 20 percent off.
LANEIGE Lip Sleeping Mask
Down From $24
There’s a reason this Korean beauty lip mask is one of Amazon’s bestsellers (and a viral TikTok product). Not only is it rich and hydrating without being sticky or oily, but it also doubles as a primer for lip products. Of course, you can use this before bed or as a lip balm during the day for ultra-soft lips.
DERMAFLASH LUXE+ Sonic Dermaplaning Tool
Down From $199
I’ve been a fan of Dermaflash’s Sonic Dermaplaning tool for almost five years. Not only does the exfoliating device offer instant gratification by removing peach fuzz and impurities from the surface of the skin, but it also offers long-term complexion-boosting benefits by sloughing off dead skin and accelerating cell turnover. Plus, it also helps your skincare product penetrate better, making it more effective. It’s the ultimate multi-purpose beauty tool. Right now, score 25 percent off the device.
Murad Retinal ReSculpt Overnight Treatment
Down From $104
This vitamin-A anti-aging serum is the closest thing to a facelift in a bottle. Yes, it’s expensive, but it’s worth every penny—especially when it’s on sale. It’s a great alternative to prescription-strength retinoids (e.g., Retin-A and Tretinoin), but it is more gentle.
Le Prunier Plum Beauty Oil Superfood Antioxidant Booster
Down From $72
This multitasking facial oil is one of the best-smelling skincare products I’ve ever smelled, but that’s not why I always keep it stocked. The beautiful facial oil not only gives you a major glow while locking in moisture, but it also delivers a surge of antioxidants into the skin for reduced fine lines, texture, and discoloration.
BeautyStat Universal C Skin Refiner Broad Spectrum SPF50
Down From $125
Founded by renowned cosmetic chemist Ron Robinson, BeautyStat’s clinically backed and scientifically formulated skincare products never disappoint. I’m super picky about vitamin C serums because they tend to make my skin freak out, but this formula is magic in a bottle. Not only does it firm, brighten, and smooth, but it also helps prevent and correct free radical damage without causing redness, overdrying, or peeling. Grab a bottle for yourself while it’s on sale.
NuFACE Trinity Starter Kit Microcurrent Facial Toning Device
Down from $340
NuFace is offering 30 percent off a selection of their coveted facial toning devices, including the original starter kit and the mini starter kit. If you’ve been waiting for the right time to invest in this facial slimming tool, now’s your opportunity.
Lavanila Clean Pure Vanilla Perfume
Down from $48
I’ve been wearing this warm, sexy, but not-too-sweet vanilla fragrance on and off for years, and I always make sure to restock it when it goes on sale. Right now, you can take 20 percent off all the brand’s cult-favorite natural fragrances and candles.
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