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It’s easy to think that rosé appreciation jumped the shark once merch emblazoned with “rosé all day” and “yes way rosé” flooded Home Goods and Etsy. But leave it to LA party planners to remind us why we fell in love with summer’s prettiest, tastiest, and somehow, most affordable drink in the first place. For Rosé Day LA, a blush colored party that falls on June 8, 2024 (National Rosé Day), lobster, caviar and oysters will be served—and plenty of rose will flow in just about every form, from Perrier-Jouët bubbly to froze to rose-inspired tequila and nonalcoholic iterations courtesy of French Bloom. No wonder Hollywood’s A-list turns out every year.
Held in the Santa Monica Mountains halfway between Malibu and Calabasas, this year’s fete will feature a DJ set by local hero Anderson .Paak (who will perform as DJ Pee .Wee with accompaniment by a trumpeter), endless flowers, and art installations, including an interactive work inspired by the Damian Hirst-designed butterfly logo that fronts the limited-production Lady A rose bottle.
If this year’s edition is anything like those of the past, the likes of Leonardo DiCaprio, Tiffany Haddish, John Legend and Michael B. Jordan will temper libations with IV drips and massage—and bring a little something unexpected. Last year, Aaron Paul turned up in a pink suit to pour “Pinkman” cocktails (made with his own brand of mescal, of course). Another year, the unflappable and endlessly animated Jamie Foxx hopped on stage to hype the place as an hours-long impromptu MC. But even he wasn’t ready for a 20,000 rose petal drop that turned the Santa Monica Mountains into a romantic scene that not even the Bachelor franchise (filmed just down the road) could match.
Whether you join LA’s chicest homage to Rosé Day (tickets for the open bar event are available to the public here) or make one of your own, find 10 ways to celebrate summer’s most shippable libation—even if wine and/or liquor isn’t your thing, ahead.
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