Tech

BMW Has Started Charging by the Month to Keep Your Ass Warm

THAT’S COLD

A monthly subscription to turn on the heat in “heated” seats goes for $18.

GettyImages-1406723508_y2sdcn
Hou Yu/China News Service via Getty

You buy a car with heated seats, you expect to be able to warm your butt whenever you want, right? Well, The Verge reports that BMW is turning that idea on its head by selling some new buyers overseas a subscription to keep their buns toasty.

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