From Our Sponsors

Celebrating the Sacred Traditions of the Day of the Dead

Watch the short film “Todavía Después” by award-winning Mexican director Santiago Maza Stern to learn about the fascinating traditions of the Yucatan town Pomuch.

In America, Día De Muertos (the Day of the Dead) often goes hand in hand with Halloween. But while the two holidays involve skull and skeleton imagery, and follow each other on the calendar, they couldn’t be more different.

Around Mexico, communities have their own sacred Día De Muertos traditions and rituals. In order to document these special holiday celebrations, Jose Cuervo has commissioned a series of short films.

Play Video

The company just released the latest installment, Todavía Después (Still Later), by award-winning Mexican director Santiago Maza Stern, which stars the residents of the Yucatan town of Pomuch as they observe Día De Muertos. (Spoiler alert: It involves cleaning the bones of their ancestors.)

To mark the occasion, Jose Cuervo has also released limited editions of its Tradicional Plata, Reposado, and Especial Silver and Gold tequilas for Día De Muertos.

Watch Todavía Después Now

Jose Cuervo® Tequila. 40% Alc./Vol. (80 proof). Trademarks owned by Tequila Cuervo La Rojeña, S.A. de C.V. ©2020 Proximo, Jersey City, NJ. Please drink responsibly.

See more of our coverage in your search results.

ADD THE DAILY BEAST ON GOOGLE

The Daily Beast

Got a tip? Send it to The Daily Beast here.