Hair Today

You’ll Never Look at Shampoo the Same After Trying This Product

Hairstory picks products based on your hair type, goals, and concerns.

The first thing Hairstory wants you to know is that New Wash, the brand’s signature product, is not shampoo. And that’s not spin: it’s thick, moisturizing, and cleansing without suds or detergent. Until you rinse it out and feel your post-shower hair, you might wonder if it’s up to the job of replacing your harsh, stripping shampoo (spoiler: it is). Because it's not shampoo, it doesn't cause a lot of the problems associated with shampoo – dryness, flakiness, color fade.

Curious? Start by taking Hairstory’s quiz to get a product routine tailored to your hair’s specific needs and your styling goals. Answer questions about things like your age, your current hair routine, your hair history, and what problems you’d like your products to address. You’ll get back several products tailored to your hair, including your ideal New Wash. New Wash is a one-step product (but it’s nothing like the two-in-one shampoo/conditioners that may have traumatized you in the past).

Hairstory

$44

New Wash Original

Hairstory

It cleanses and conditions hair (and smells like a high-end salon), leaving hair prepped for styling. Hairstory has you covered there to, with products like balm, wax, and oil – plus all of their packaging is low-plastic or refillable, so you can feel as good as your hair looks. Find your perfect products – take the quiz to start!

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