Elon Musk threatened to give NPR’s Twitter account to another company if the media outlet—which began boycotting the site after it was falsely labeled state-controlled media—doesn’t start tweeting again. “So is NPR going to start posting on Twitter again, or should we reassign @NPR to another company?” Musk wrote to an NPR tech reporter. Asked who might get the account, he cracked, “National Pumpkin Radio.” Emily Bell, a social media expert at Columbia Journalism School, told NPR that Musk’s threat was “extraordinary” since it could alarm brands that their handle could be transferred to a bad actor.
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