Tech

Elon Musk’s Clumsy Twitter Rebrand to ‘X’ Falls Flat on Its Face

BYE BYE BIRDIE

The tech billionaire’s attempt to reinvent what users largely agree didn’t need reinventing has been waylaid by vicious mockery, design flaws, and potential trademark issues.

Photo illustration of the former Twitter bird logo with a painter adding a black X over the eye
Photo Illustration by Elizabeth Brockway/The Daily Beast/Getty