World

Macron’s Staff Can ‘Smell the President’ Before He Enters a Room

SMELL OF POWER

The French president exudes power via his cologne as aides “scent” his presence before he enters a room.

France's President Emmanuel Macron attends the inauguration of the French-Danish Economic Forum at the Palais Brongniart in Paris, France, on April 1, 2025.
MOHAMMED BADRA/POOL/AFP via Getty Images

A new book reveals that Emmanuel Macron enjoys using enough cologne that people can smell whether he is about to enter a room or if he has been in a building, the Telegraph reported. In journalist Olivier Beaumont’s latest book The Tragedy of the Elysée, he describes how Macron’s “attribute of power” comes from the “industrious amounts” of Dior Eau Sauvage he applies “at all hours of the day.” Allegedly, Macron has the 100ml bottles of the eau de parfum that retail at £104 “always to hand, particularly in one of the drawers of his desk.” According to the book, “Less-accustomed visitors may find themselves overcome by the floral and musky scent, as refined as it is powerful. It is a sign of one thing: that the president is in the building.” The book, about life at the Elysée Palace, also details: “Just as Louis XIV made his perfumes an attribute of power when he paraded through the galleries of Versailles, Emmanuel Macron uses his as an element of his authority at the Elysée.” Citing one of his former aides, the book states that “when Emmanuel Macron enters the room, you can feel it,” as though his scent is sort of like “marking his territory.” Apparently, staff members even joke that “It smells like the president.”

Read it at Telegraph