Facebook is reportedly suspending a data-analytics firm called CubeYou from its platform after CNBC reported it had been collecting personal data then sharing “user information with marketers.” CubeYou was collecting its data through quizzes through the Psychometrics Lab at Cambridge University—which is “similar to how Cambridge Analytica used information it obtained from other professors at the school for political marketing,” according to CNBC. The firm had mislabeled its quizzes as data collection “for nonprofit academic research” and Facebook claimed that it could not control whether or not a company chose to mislabel information. “These are serious claims and we have suspended CubeYou from Facebook while we investigate them,” Ime Archibong, Facebook vice president of product partnerships, told CNBC in statement. Facebook founder Mark Zuckerberg is due to be questioned in front of two congressional committees this week following the backlash to the Cambridge Analytica scandal.
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