Fox News Advertiser Distances From Tucker Carlson After He Calls Jill Biden ‘Illiterate’
ButcherBox, which advertised on Carlson's show Wednesday night, says it will evaluate how it can restrict any further ads appearing on the program after the Biden segment.
Chip Somodevilla
Fox News host Tucker Carlson’s inflammatory Wednesday night segment in which he called soon-to-be First Lady Jill Biden “illiterate” has resulted in at least one advertiser distancing itself from the right-wing primetime host. In a statement to the Washington Post’s Jeremy Barr, a representative from meat delivery company ButcherBox, which advertised during Wednesday night’s show, said the firm will look to no longer run its ads during Carlson’s 8 p.m. ET program. The company, however, will continue to advertise on the network itself.
“Our current ad strategy includes the purchase of remnant ad space, which is what last night’s advertisement was a part of,” the representative stated. “One of our core values as an organization is relentless improvement, so in that spirit we will be evaluating how we can restrict this particular time slot from future ad buys.”
Over the past couple of years, Carlson has repeatedly seen advertisers flee following comments he’s made that have been seen as racist or offensive. Dozens of sponsors dropped his program in late 2018 after he said immigrants make America “poorer and dirtier.” Advertisers also ditched Carlson after he infamously dismissed concerns about white supremacism as a “hoax” in 2019 and warned viewers earlier this year of a Black Lives Matter “mob” that will “come for you.”
Tucker Carlson called Jill Biden "illiterate" on last night's show. A @butcherbox ad ran.
— Jeremy Barr (@jeremymbarr) December 17, 2020
"Carlson's views and comments are in no way a reflection of ButcherBox’s beliefs," a rep says, "and we will be evaluating how we can restrict this particular time slot from future ad buys"
See more of our coverage in your search results.
Got a tip? Send it to The Daily Beast here.
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.