Geologists: SoCal Fault Line Runs Beneath Rodeo Drive

Rodeo Drive, Los Angeles’ famously swanky shopping strip, has an earthquake fault running right through it, geologists have discovered. The Santa Monica fault, which also runs through the “Golden Triangle” district of the beachside neighborhood, extends inland into the affluent Beverly Hills area near the busy intersection of Rodeo Drive and Santa Monica Boulevard. While some posh storefronts on Rodeo may be in jeopardy—namely Chanel, Cartier, Bulgari, and David Yurman—experts and city officials are most concerned with the fault’s location in one of the most highly populated areas in Southern California.