Half Full

Help! I Don’t Know Any of the Drinks on This Menu!

Menu Planning
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Photo Illustration by The Daily Beast/Getty

Our columnist explains why so many cocktails on bar menus these days are unfamiliar, and emphasizes the importance of continuing to serve classics.

Let’s talk about cocktail menus. You know, the thing they hand you in every modern cocktail lounge and hipster restaurant with a couple of classic cocktails nestled among a whole passel of new drinks you’ve never come across before and neither has anyone who hasn’t bellied up to that bar...

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