Innovation

How WeRateDogs Became the Last Good Account on the Internet

12/10

A Twitter page dedicated to rating photos of dogs on a scale of 10 managed to do the impossible on social media: bring everyone together.

A close up of a dog with five gold stars overlaid with a mouse clicking on it
Photo Illustration by Luis G. Rendon/The Daily Beast/Getty Images/Alex Hopes Photography/Matt Nelson

Matt Nelson never intended to create one of the most popular social media accounts on the internet. In fact, when he made his debut—a Twitter

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