Is Gucci’s Non-Binary Gift Range Really Just ‘a Cash Grab’?
FOR EVERYONE
Gucci wants to sell you gifts for “Her,” ‘Him,” and “Them.” But the brand will not say if non-binary or trans people were involved in the gift guide selection process.
Photo Illustration by The Daily Beast/Photo via Gucci
Nothing bolsters the gender binary quite like holiday gift guide season. Since the dawn of consumer capitalism, department stores and designers have offered up ideas for “Him” (wallets, whiskey stones), and “Her” (purses, perfume samplers) with little room for fluidity.
