Jeffree Star Scorched for ‘Cremated’ Makeup Line
“This seems like bad timing.”

Jesse Grant/Getty
Makeup mogul Jeffree Star is being slammed for launching a new death-themed eyeshadow palette with the name “Cremated.” Followers accused Star of bad timing and bad taste with the nation awash in death from the coronavirus pandemic and victims being cremated to deal with the overflow of bodies. “This could have waited until thousands aren’t dying daily,” one wrote on social media. People magazine reported that Star, who trademarked the name in September, explained his choice in a YouTube video: “Cremated is like my iconic catchphrase, I’m deceased... Cremated, as well as being, of course, very dark and gothic, it is also a term that I like to use, you know when you’re really blown away by something, you’re mesmerized and it’s so sickening? Me and my friends like to say, bitch, I’m cremated.”
Introducing the #CREMATED eyeshadow palette & collection!!!! ⚱️ This one of a kind spooky 24 pan gothic dream will wake up the makeup world! The FULL reveal video will be on my channel TOMORROW morning!!!! 🖤 Get ready to be deceased. 🤍©️ #vegan #crematedpalette pic.twitter.com/eWABT7IYD6
— Jeffree Star (@JeffreeStar) May 15, 2020
Register below to read this article for free or subscribe
to unlock unlimited access to The Daily Beast.
Monthly
$1
First month then $5.99/month
Annual
$35
First year then $59.99/year
Premium
$79
First year then $119.99/year
*Substack access provided by the next business day, using your subscription email. Choosing the Premium plan constitutes your permission to share your subscription email with Substack and your agreement to Substack’s Privacy Policy.
Already have an account? Sign In
Looks like you already have a subscription!
You're all set!
Thanks for subscribing.