BLIND BOX BLOCKBUSTER

Forget Barbie. This Fan Favorite Doll Is Getting Its Own Movie

Sony has acquired the rights to the film, according to Deadline.

Labubu, the wildly popular fuzzy doll, is getting its own Sony-backed film, according to Deadline. The outlet reported that the project is in “early works” after the studio acquired the film rights to the blind box toys. The dolls were created in 2015 by Kasing Lung, from Hong Kong. In 2019, Pop Mart took over the product after it had been manufactured previously by How2 Work. The colorful collectibles were part of Lung’s story series “The Monsters,” which was inspired by Nordic folklore. The consumer doesn’t know which doll is inside the box until it’s opened—hence the term “blind box.” Last year, Labubu generated $430 million in revenue for Pop Mart, nearly a quarter of its total, according to the firm’s 2024 annual report. However, in just the first half of 2025, it has generated an impressive $670 million, accounting for more than a third of the company’s revenue.