World

L’Oreal Promises to Remove Words Like ‘Whitening,’ ‘Lightening’ From Beauty Products

‘FAIR AND LOVELY’

Unilever also promised to rename its popular skin lightening cream in India and Bangladesh.

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Eric Gaillard/Reuters

Cosmetics giant L’Oreal announced Saturday that it would remove “whitening” and other similar descriptors from its skincare products as anti-racism demonstrations continue around the world in the wake of the death of George Floyd. “The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the company said in a statement. Unilever’s Indian and Bangladeshi branches similarly promised to rename its popular “Fair and Lovely” skin-lightening cream. Recent protests over racial injustice have induced consumer brands across industries and across the world to change products rooted in racial stereotypes. 

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