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January 22 marks the beginning of the Lunar New Year, and 2023 is the year of the Rabbit, bringing forth longevity, peace, and prosperity. While traditional gifts typically include lucky red envelopes with money, other items such as tea and food, beauty products, and housewares may be given too.
According to Joanne Kwong, President of Pearl River Mart, an AAPI-owned NYC-based emporium, “Growing up, my family followed all the Chinese superstitions meant to increase your luck for the year. Cleaning your house before New Year’s Day, wearing red, decorating with oranges and flowers, gathering with family and friends–luck goes up. Eating lucky foods was my favorite way to bring the luck barometer up.” Like millions of Americans, Joanne keeps this tradition today with her own children.
Many brands have launched Lunar New Year limited-edition offerings to celebrate. Scroll through to see some of the best picks to give as gifts or to keep for yourself.
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