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Mall's Washed Up? Not Quite Yet

New Main Street

The conventional wisdom wrote off the shopping mall long ago, but while no one was looking, the reinvented mall succeeded in attracting new urban and ethnic clienteles.

articles/2015/06/07/malls-aren-t-dying-they-re-thriving/150606-kotkin-malls-tease_diyjmb
David McNew/Reuters

Maybe it’s that reporters don’t like malls. After all they tend to be young, highly urban, single, and highly educated, not the key demographic at your local Macy’s, much less H&M.

But for years now, the conventional

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