This week, the queen of lifestyle branding joined the chorus of critics piling on Meghan Markle for her pivot to influencing. In an interview with Yahoo Lifestyle, Martha Stewart—who Yahoo aptly called the “influencer’s influencer”—had this to say about the ex-royal: “Meghan, I don’t really know very well, and I hope she knows what she’s talking about.” After that subtle dig, she said that “Authenticity, to me, is everything, and to be authentic and knowledgeable about your subject matter is extremely important.” Stewart contrasted her thoughts on Markle with ready praise for another celebrity brand hawker: Gwyneth Paltrow. “She created quite an interesting body of business,” Stewart said of the actress and Goop founder, who’s attracted controversy for her questionable wellness advice. Stewart’s comments on Markle are her first since the Duchess of Sussex launched her lifestyle brand, As Ever, along with the Netflix show With Love, Meghan. The show finds Markle preparing plates of crudité, baking biscuits for her dog, and moving peanut-butter-stuffed pretzels from one plastic bag to another. The last task was so ridiculous that it was spoofed on Jimmy Fallon’s show and mocked relentlessly on Twitter—where one user referred to her as “the people’s Martha Stewart!”
Read it at The New York Post
