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Matthew McConaughey’s New Role: Bourbon Pitchman

ART OF THE SELL

The actor is Wild Turkey’s new creative director. From Merle Haggard to Woody Allen to Zsa Zsa Gabor, the history of celebrity spirits shilling.

articles/2016/09/13/matthew-mcconaughey-s-new-role-bourbon-pitchman/160912-curtis-celeb-pitchmen-tease_exncqq

Wild Turkey recently announced that it had hired a new creative director. Big news? Typically, no. But in this case, the company’s newest employee is actor Matthew McConaughey.

In his new role, McConaughey will appear on camera (naturally) in advertising spots and short documentary-style films and will also write, direct, contribute...

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