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There are two types of makeup brands that stand out in the crowded market today: those that have countless one-trick products to choose from, and the more conservative brands that limit their lineup to a selection of staple products. And while I once appreciated having an overstuffed makeup bag full of colorful eyeliners, bright blushes, and multi-hued matte lipsticks, I’m starting to understand that less really is more, especially after going virtually a year without wearing makeup during the pandemic.
It’s not to say that I don’t enjoy applying and wearing makeup every day, but with a schedule that only seems to increase in busyness and a stretched budget due to increasing costs and inflation, I don’t have as much time or money to invest in makeup as I once did. This means I’ve been much more strategic about what brands I’ll buy from and what products I’ll purchase lately. Enter: Merit Beauty—a relatively new vegan and cruelty-free makeup brand that boasts a small lineup of essential makeup products. The minimalist makeup brand launched with a commitment to producing clean makeup that doesn’t use hormone or endocrine-disrupting ingredients, so you can wear their products knowing it's good for you and good for the world.
We tried five of Merit Beauty’s popular products, and while that may not sound like a huge sampling, the brand only offers a total of eight products, so it’s definitely a less-is-more makeup brand! See below for our thoughts on Merit Beauty’s products, including their fantastic concealer stick and the shockingly long-lasting highlighter.
Whether you’re looking to clean house and throw out your entire makeup collection, or incorporate a few products from a respected minimalist beauty brand, look no further than Merit Beauty.
The newly founded clean makeup brand is on to something we could all use more of: parsing down and utilizing the must-have essentials. While it’s certainly tempting to keep collecting more and more one-and-done products, there’s something to be said for creating a perfect beauty look with only eight items.
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