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Mistaken Identity: A Bra Line Named ISIS

BRANDING

A think tank and a lingerie line struggle to prove that they have nothing to do with the infamous terrorist group that shares their name.

articles/2014/08/24/mistaken-identity-a-bra-line-named-isis/140823-mak-isis-tease_nwgrh1
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Aside from the menace the Islamic State of Iraq and Syria (ISIS) is proving to be in the Middle East, its acronym is having the unintended consequence of ruining the reputation of NGOs, damaging a new line of lingerie and defaming an ancient Egyptian goddess of love.

For some organizations, the...

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