SIGN OF THE TIMES

NFL Quietly Drops ‘End Racism’ Super Bowl Message as Trump Targets DEI

Viewers will be asked to “Choose Love” instead.

For the first time since 2021, the NFL is removing its “End Racism” end zone stencil for the Super Bowl, replacing it with “Choose Love” and “It Takes All of Us.” The shift comes as President Donald Trump—who is expected to attend Sunday’s game—escalates his push against diversity, equity, and inclusion (DEI) programs. One of his first executive orders after taking office in 2025 ended federal DEI policies and urged private companies to do the same—prompting major corporations like Amazon, Target, and McDonald’s to roll back their diversity initiatives. NFL Commissioner Roger Goodell insists the league’s diversity efforts don’t conflict with Trump’s agenda, emphasizing they are “within the law” and designed to attract top talent. The league’s Inspire Change campaign, which introduced field stencils in 2020, remains in place, but the messaging shift signals a recalibration of its public stance amid political pressures.

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