On Monday, President Obama embarked on a three-day bus trip through North Carolina and Virginia, both states he carried in 2008. Later he will travel west to Colorado, Nevada, and New Mexico. Though he'll be pushing his jobs plan on the trips, the sites also coincide with a new electoral strategy for 2012. Focusing on these regions is meant to reduce Obama’s need to win Ohio and Florida, both states that may prove difficult for him to carry this time around. Campaign manager Jim Messina said, “We’re going to run a series of very focused, local campaigns. We’re going to run a different kind of campaign in Nevada than we do in Florida.”