TV

Peloton Resurrects Mr. Big for Holiday Ad: ‘He’s Alive!’

AND JUST LIKE THAT

A Peloton spokesperson had previously said the company had been unaware that their bike would play a key, grim role in the ‘Sex and the City’ reboot.

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WARNING: SPOILERS BELOW

Peloton on Sunday dropped a new holiday ad featuring Chris Noth’s iconic Sex and the City character Mr. Big, who died while riding the interactive bike in last week’s premiere episode of the series reboot And Just Like That.

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