PepsiCo has announced that two of its most popular snacks will be stripped of artificial flavors and dyes. In a press release on Thursday, the company unveiled the launch of a “Simply NKD” version of Doritos and Cheetos that will be entirely dyeless. “We are reinventing our iconic—and most famous—brands to deliver options with the bold flavors fans know and love,” said Hernán Tantardini, CMO of PepsiCo Foods U.S., about the new product. The move comes after other companies, including food giant Kraft Heinz, took similar steps to remove artificial food dyes following Health Secretary Robert F Kennedy Jr.’s push to “phase out all petroleum-based synthetic dyes” in U.S. food and replace them with natural alternatives. The new Doritos collection will include Simply NKD Nacho Cheese and Simply NKD Cool Ranch, while Cheetos will also come in two flavors: Simply NKD Puffs and Simply NKD Flamin’ Hot. The products are available for pre-order and will be in-store starting December 1. “If we can reinvent Doritos and Cheetos, imagine what’s next,” PepsiCo concluded in their press release.
Read it at NBC News
