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A good pair of work boots is invaluable. However, most feel like they were designed by people who’ve never spent eight hours on a job site. Red Wing Shoes is aiming to change that with its new IronFlex boot line, built from the ground up based on the data of three million workers.
The new line wasn’t designed by a committee. Red Wing took a more proactive approach. First, it leveraged state-of-the-art scanning technology to study exactly how workers walked and where pressure points built up.
Next, Red Wing spoke to the workers themselves, asking how they prefer their boots to fit and feel. The result was a premium work boot with every feature informed by the people who wear them the most.
In fact, the worker-first philosophy shows up in every detail of the boots. The slip-resistant outsole keeps your feet sure-footed on ladders. A high-rebound EVA midsole delivers all-day comfort. The boot’s welted heel provides extra stability on uneven terrain. The roomy cemented forefoot is constructed to bend and flex with you. On rainy days, the IronFlex’s three layers of a moisture-deterrent lining, cushioning foam, and waterproof barrier keep feet dry.
