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      Politics

      Sigmund Freud’s Nephew Predicted The Coming of Trump

      THE EGO & THE ID

      The ultimate spin-master of 20th-century American advertising and politics, Edward Bernays knew the power of government spectacle—for good and for ill.

      Gil Troy

      Updated Oct. 07, 2019 4:51PM ET / Published Aug. 20, 2017 12:00AM ET 

      Photo Illustration by Elizabeth Brockway/The Daily Beast

      One hundred years ago, Sigmund Freud’s nephew invented Donald Trump.

      While selling World War I to America via George Creel’s Barnum-esque Committee on Public Information, Edward Bernays saw America’ future. Tapping into his uncle’s psychological insights, media power, mass gullibility, celebrity magic, and the alchemy of symbols, Bernays realized that “government by propaganda worked.”

      He could manipulate people’s desires, engineer consent. He could conjure up politicians and political causes, sway the mob. In peacetime, the “psychological warfare” he had mastered could transform politics—and consumerism.

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