World

Sunglasses Shares Skyrocket $4M After Trump Cruelly Mocks Ally

NO SHADE

The president joked at the expense of a crucial European partner who’d donned a pair of aviators in Davos.

TOPSHOT - France's President Emmanuel Macron looks on during the World Economic Forum (WEF) annual meeting in Davos on January 20, 2026. The World Economic Forum takes place in Davos from January 19 to January 23, 2026. (Photo by Fabrice COFFRINI / AFP via Getty Images)
FABRICE COFFRINI/AFP via Getty Images

Emmanuel Macron’s appearance in Davos wearing a pair of aviator sunglasses has bumped shares in the shades’ manufacturer up a whopping 28 percent, adding about $4 million to the firm’s market value. The French president is understood to have worn the aviators, made by Italian group iVision Tech, after suffering from a broken blood vessel in his eye. Trump had mocked the European leader’s look, telling an audience at the summit: “I called up Emmanuel Macron… I watched him yesterday with those beautiful sunglasses. What the hell happened?” The MAGA leader’s appearance at the event comes amid mounting outcry over Trump’s threats of trade war with Europe in connection with his push to annex Greenland, an autonomous territory of NATO ally Denmark. Macron had said during a speech earlier in the day, clearly targeted at Trump, that “we do prefer respect to bullies. We do prefer science to politicism, and we prefer the rule of law to brutality.”

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