This pillow has more features than just different fill options or cooling technology: it’s a smart pillow that connects with your phone to help give you your best sleep ever. In other words, if you’re looking for a fancy tech pillow, this is it. The ZEEQ pillow has technology that detects snoring, then gently vibrates to encourage you to change your sleep position so that you stop snoring (something many tired significant others will probably appreciate). If you like falling asleep to music, it wirelessly streams music and other audio tracks from the ZEEQ app right into your ear. Use that same app to take advantage of the sleep tracker, which measures your motion and snoring throughout the night, and gives a daily report on how you slept. There’s even an alarm function to wake you up the right way fro your sleep cycle. In short, it has everything you never knew you needed.

Filled with a hypoallergenic down-alternative material, this pillow is super soft and plushy for a restful night’s sleep. You can choose between firm, medium, or soft density, depending on how much support you’re looking for. Back sleepers should opt for medium, stomach sleepers will love soft, and side sleepers will fall for firm.

If you prefer memory foam to down or any other fill, then chances are good you’ll love this pillow from Coddle. It’s made from Italian memory foam and infused with natural coconut for a fabric that is both cooling and anti-microbial. If you’re really looking for a lot of support, this kind of memory foam is exactly what you want: it won’t leave your head sinking onto the bed, but it’s not so firm that it’s uncomfortable either. The cover can also be unzipped off and thrown in the washing machine, meaning you may not even need a pillow case.

This pillow features customizable options that make it ideal for even the pickiest sleepers out there. A zipper on the side opens to reveal a small pillow insert inside that can be removed depending on how much support you’re looking for - if you want a higher pillow, keep it in, if you want something more flat, remove it. It’s also not your average down pillow. The quilted pockets keep the down inside from moving around uncomfortably, allowing it to maintain its shape. And, as a bonus, it’s made with chilling fibers on both sides to keep it cool, with a reversible gel side that is cooler than the other. 

This hypoallergenic pillow is also made of all-natural materials that make it super eco-friendly, allowing you to rest easy knowing you’re doing some good for the planet. All materials are sustainably sourced and very gentle, and if you struggle with a lot of allergies, Talalay latex will basically be a dream come true. Even if you don’t have allergies, that latex is a nice touch, as it gives support that promotes healthy spinal alignment. The pillow comes in either a high or low loft level, which you can choose depending on how you normally sleep.

For those looking for a more budget friendly option, the $65 Casper standard size pillow is  great. It’s a down alternative pillow that feels supportive without being too firm, and comfortable without being too mushy. The two-inch gusset on the side allows for better neck alignment so that you don’t wake up in pain. It’s also made with a breathable fabric that feels light and soft. 

Considering how popular their sheets and comforters are, it shouldn’t be surprising that Brooklinen also makes a wonderful down pillow. Theirs isn’t a one size fits all, and comes with three options to choose from: plush, mid-plush, or firm. There are also two sizes (standard and king), so the price depends on the combination you select. Filled with real down feathers, these pillows are soft, yet supportive. Plush is ideal for stomach sleepers, as it’s super fluffy, while the firm option is the most supportive and is great for side sleepers. If you alternate between positions, opt for the mid-plush, which is versatile and still comfortable. 

This is one of the top rated pillows on Amazon for a reason: it’s more customizable and versatile than most other pillows out there. It’s stuffed with a unique mixture of memory foam and microfiber for both comfort and support. You can even access that mix yourself via a zipper in the liner, so you can remove it or add to it as you please (it’s also nice to see for yourself exactly what is in there). The outer case is hypoallergenic and cooling so you don’t overheat. 

Stuffed with polyester fibers and memory foam fill, this pillow has the supportively firm feel of memory foam and the softness of something more like a down fill. Like other highly rated pillows out there, it’s also very adjustable: a zipper on the side allows you to add or remove filling to get it to exactly where you want it to be. Buying it from the site gives you a 30 day trial to make sure you actually love it, and there’s also a payment plan option that allows you to make monthly payments instead of covering the whole thing in one shot. 

Pluto prides itself on being a brand that focuses entirely on pillows rather than a bedding brand that also sells pillows - and they have a commitment to the product that shows. Following the theme of being highly customizable, Pluto has you answer some questions before creating the perfect pillow just for you, and then gives you a 100 day trial to make sure you’re really in love. It’s a nice option for people who are looking for something very specific. The bouncy foam inside is covered by a plush cushioning cover that feels cool and smooth. Depending on your preferences, you’ll end up with a cover that is either high thread, quilted, or cooling.