The CDC Is on Top of the Science, but Muddying the Message
KEEP IT SIMPLE
opinion
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Understanding the consumer and having trusted messengers and messages is the key to getting back to normal. The science alone will never be sufficient.
We are at a tipping point, nearly at the threshold of a 50 percent vaccination rate. The science is working. Yet, more than 20 percent of Americans don’t believe scientific experts and say they are unlikely to get a COVID-19 vaccine.
