CrosswordNewsletters
DAILY BEAST
ALL
  • Cheat Sheet
  • Politics
  • Crime
  • Entertainment
  • Media
  • World
  • Innovation
  • U.S. News
  • Scouted
  • Travel
CHEAT SHEET
    POLITICS
    • Fever Dreams
    • Biden World
    • Elections
    • Opinion
    • National Security
    • Congress
    • Pay Dirt
    • The New Abnormal
    • Right Richter
    • Trumpland
    MEDIA
    • Confider
    • Daytime Talk
    • Late-Night
    • Fox News
    U.S. NEWS
    • Identities
    • Crime
    • Race
    • LGBT
    • Extremism
    • Coronavirus
    WORLD
    • Russia
    • Europe
    • China
    • Middle East
    INNOVATION
    • Science
    TRAVEL
      ENTERTAINMENT
      • TV
      • Movies
      • Music
      • Comedy
      • Sports
      • Sex
      • TDBs Obsessed
      • Awards Shows
      • The Last Laugh
      FOOD & BEVERAGE
        CULTURE
        • Power Trip
        • Fashion
        • Books
        • Royalist
        TECH
        • Disinformation
        SCOUTED
        • Clothing
        • Technology
        • Beauty
        • Home
        • Pets
        • Kitchen
        • Fitness
        • I'm Looking For
        BEST PICKS
        • Best VPNs
        • Best Gaming PCs
        • Best Air Fryers
        COUPONS
        • Vistaprint Coupons
        • Ulta Coupons
        • Office Depot Coupons
        • Adidas Promo Codes
        • Walmart Promo Codes
        • H&M Coupons
        • Spanx Promo Codes
        • StubHub Promo Codes
        Products
        NewslettersPodcastsCrosswordsSubscription
        FOLLOW US
        GOT A TIP?

        SEARCH

        HOMEPAGE
        Culture

        The Lilly Pulitzer ‘Riots’

        Fashion Don’t

        The preppy favorite has once again caused retail chaos—this time at its annual warehouse sale, where fans of the brand fought over long lines.

        Matt Kelemen

        Updated Jul. 12, 2017 4:11PM ET / Published Jun. 09, 2015 5:50PM ET 

        Carlo Allegri/Getty

        Lilly Pulitzer is a famously preppy brand. The clothes are bright and cheerful, perfect for spring weddings and garden parties, beloved by both Palm Beach socialites and sorority sisters nationwide.

        Turns out, those particular customers can really throw down. In recent months, two Lilly Pulitzer events have turned into wildly chaotic disasters.

        GALLERY: Lilly Pulitzer’s Most Iconic Photos

        Last week, the company hosted its annual warehouse sale. Brand devotees took off work, forwent sleep, and courageously stood in multiple-hour lines to buy discounted Lilly dresses that normally sell for at least $200.

        Unfortunately, the masses got a tad too rowdy and the company decided to shut the sale down early. The decision did not go over well:

        Some of the outraged shoppers are reported to have driven 10 hours across state lines in hopes of buying the preppy clothing, which rarely goes on sale.

        Reps for Lilly Pulitzer gave out fair warning about the long lines, and many in attendance were not sympathetic to the complaints of their fellow shoppers.

        Last week’s disaster is the second time in recent months that Lilly Pulitzer has inspired a retail firestorm. When Target produced a designer collection with the brand earlier this year, shoppers quickly bought out all the merchandise and then resold the pieces with massive markups on eBay. The collaboration also inspired some kvetching from Lilly’s snobbier fans—they were upset with the perceived decline of the brand’s luxury image in collaborating with the mass-market retailer.

        Surely, the wild, violent overreaction of Lilly Pulitzer fanatics can’t be helping that image issue.

        READ THIS LIST

        DAILY BEAST
        • Cheat Sheet
        • Politics
        • Crime
        • Entertainment
        • Media
        • World
        • Innovation
        • U.S. News
        • Scouted
        • Travel
        • Subscription
        • Crossword
        • Newsletters
        • Podcasts
        • About
        • Contact
        • Tips
        • Jobs
        • Advertise
        • Help
        • Privacy
        • Code of Ethics & Standards
        • Diversity
        • Terms & Conditions
        • Copyright & Trademark
        • Sitemap
        • Best Picks
        • Coupons:
        • Coupons:
        • Dick's Sporting Goods Coupons
        • HP Coupon Codes
        • Chewy Promo Codes
        • Nordstrom Rack Coupons
        • NordVPN Coupons
        • JCPenny Coupons
        • Nordstrom Coupons
        • Samsung Promo Coupons
        • Home Depot Coupons
        • Hotwire Promo Codes
        • eBay Coupons
        • Ashley Furniture Promo Codes
        © 2022 The Daily Beast Company LLC